Paul Radcliffe collaborates with Seedtag for the company “Sports Values ​​Brand”.

Madrid, July 27, 2021 – Seedtag, a leader in contextual advertising in EMEA and LATAM, today announced a partnership with Paula Radcliffe, a former British long-distance runner and three-time winner of the London Marathon to face the organization’s global sports summer. “Company.

After a difficult 18 months during which the COVID-19 pandemic halted a number of sporting events, the summer of 2021 turned a wasted time. With live crowds, the UK eagerly watched as Gareth Southgate and his team from England battled it out for the Euro 2020 final, and Novak Djokovic won his sixth Wimbledon trophy. Now the focus is on Tokyo, where the Olympics are in full swing.

Paula Radcliffe full image

Paula Radcliffe full image

Seedtag is working with Paula Radcliffe to help brands understand how their contextual AI can trigger increased interest in sporting events to maximize the results of their advertising campaigns without the use of cookies and the collection of personal information (PII). Seedtag can provide notable advertising campaigns to more than 500 million users if they view photos and content from more than 3,000 premium publishers.

During the Olympics, Seedtag will release videos about the 6 best values ​​of the sport. Appearing in each video, Radcliffe discusses the core values ​​that athletes hope for to succeed, and how she has embraced each value both in her professional career and in her personal life.

The 6 specific values ​​derived from all the sports content published in recent months by Contextual AI Seedtag technology are: adaptation and overcoming adversity, dedication and passion, teamwork, perseverance, honesty and goal setting. Radcliffe discusses each value, explaining what each means to her and to the entire sports world.

Highlights of the video campaign: Radcliffe discusses the guests of her dream dinner, her predictions for the Olympics, and the Olympic team of her dreams of all time. She also took part in two fun competitions: she shoved Oreo cookies from her forehead to her mouth and shoved as much M&MS into her mouth as she could.

Recognized as one of the best athletes of the modern era, Radcliffe has established himself as a master of marathon at the highest distance. Formerly the fastest marathoner of all time, Radcliffe won the London Marathon in 2002, 2003 and 2005.

In November 2004, she won the New York Marathon, and in 2005 won a gold medal at the World Championships in Helsinki in the same distance. She was awarded an MBE in June 2002 and later that year was named BBC Athlete of the Year.

Seedtag offers Contextual Full Stack technology: human understanding of content, effective solutions and real-time placement optimization (DPO, Dynamic Placement Optimization) to ensure that all brand messages are easily integrated into optimal content. This patented technology, based on the first in the field of artificial intelligence, analyzes articles on the Internet to optimize advertising targeting. This is the only complete advertising package on the market that allows brands to build their advertising strategy based on reliable data and show ads in placements in content that best engage users. Through exclusive partnerships with the publisher, Seedtag allows brands to extend their sponsorship to the digital environment.

Nicole Flores, Seedtag’s global activities and activation manager, said: “Paula Radcliffe is one of the best athletes of the 21st century and an incredible role model. We couldn’t come up with anyone more suitable for our “Summer Sports” campaign than Paul, which perfectly incorporates all 6 major sports values.

“We are excited to show how Seedtag customers are already using contextual targeting to maximize the results of their advertising campaigns, and we are proud to have Paul on board to help us convey this message.”


About Seedtag
Seedtag is a leading contextual advertising company that creates highly effective and engaging solutions for relevant premium visual content, providing targeting and impact for leading publishers and top brands. The company’s contextual artificial intelligence allows brands to interact with consumers in their universe of interest to them, on a cookie-free basis.

Seedtag was founded in Madrid in 2014 by two former Google employees who wanted to get the most out of editorial images, and to this day it is a global company with nearly 200 employees and an important international presence with offices in Spain, France, Italy and the UK. Benelux, Germany, Mexico, Brazil and Colombia.

More information:
Rocio Martinez de Carlos
PR coordinator
+34 628533468

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