The third wave of the Covid-19 pandemic led to the fact that all January films were postponed. After Delhi closed cinemas, everyone expected other state governments to follow suit. But, with the exception of a few states, movie theaters operate, albeit at 50% and minus night screenings. Pushpa: Elevation – part 01, with Alu Arjun starring, fortunately managed to attract an audience, but the steps are naturally exhausted week by week. Participants looked at losses and even temporary closures due to lack of content.
However, on Monday all of them had a reason to have fun after it was announced that the Hindi version Ala Vaikunthapurramulu will be released at the cinema on January 26. Manish Shah of Goldmines Telefilms, who released Pushpa: Elevation – part 01 in Hindi, also entitled to Ala Vaikunthapurramulu. The latter also starred Alu Arjun, and the original version in Telugu was a blockbuster. According to Manish Shah, “Ala Vaikunthapurramulu is the largest non-Baahubali hit south. ” So, the Hindi version has high hopes.
Bollywood Hungam recently had an exclusive chat with Manish Shah and he shared some interesting details about the release plans Ala VaikunthapurramuluHindi version. Asked when the movie trailer will be released, he replied: “It will be released on Thursday, January 20.” The teaser for the film came out on Tuesday, January 18th.
As for the number of screens, Manish Shah said: “We hope to release it on 2,000 screens across the country.”
Asked about the promotion plans, Manish Shah noted an interesting point: “You can watch the promo of the film on our channel Dhinchak TV. Our entire advertising strategy is focused on a platform where our target audience is present. We plan to target a single screen audience. And watch movie channels. So Ala Vaikunthapurramulaon movie channels in full swing teaser and trailer about. We will also place ads in newspapers. We do not focus on the elite audience. They will be informed in any case Ala Vaikunthapurramulu‘s release through social media. However, we want to inform viewers who are not on social networks, but watch TV channels and read newspapers. Even with film channels, we have chosen those that have significant coverage in both urban and rural areas and where fans of dubbing films are present. Dhinchak TV is one such channel; his USP is that he only plays dubbed films ”.
A trade expert said: “Reclamation campaign Ala VaikunthapurramuluHindi version less than 10 days. But it will be effective. This is a good way to earn on the success achieved by Alu Arjun with the Hindi version Pushpa: Elevation – part 01. The original is fantastically entertaining and is exactly what the Hindi masses would like to see on the big screen. For the participants of the exhibition, Alu Arjun and his films have become a find in these difficult times. “
Apart from Alu Arjun, Ala Vaikunthapurramulu also starred Puja Hegde and Taboo.
Also read: After Pushpa, a Hindi dubbed version of starring Alu Arjun Ala Vaikunthapurramulu will be released in cinemas on January 26, 2022
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