Mars, Inc.
Mars, Inc. is facing a reaction on social media for rebranding its M&M characters to become more progressive, diverse and inclusive.
Most notably, the brown and green characters of M&Ms have lost their sexual appeal.
Brown white M & Ms shoes have been dropped to suit the school teacher, and green M&M will be exchanging their boots for white sneakers.
Did my shoes really break the internet? pic.twitter.com/ZaisgZ9QYZ
– M & M’S (@mmschocolate) January 20, 2022
Mars, Inc. made changes to bring the characters in line with the company a commitment to gender balance leadership.
“We are excited to unveil our new M & M’S brand look, which fans will see come alive at all M & M’S points of contact around the world,” said Jane Hwang, vice president of global marketing for Mars Wrigley.
M&M also changed the tan and legs of the six characters to white.
Twitter is not fun.
Marketing Mars: “We need to update our M & Ms logo!”
Designer: * rotates the current logo by 8 ° *
Marketing: “Perfect!” pic.twitter.com/34fklKKpmR
– Amar G. (@OhMarGee) January 20, 2022
Who TF looks at the M&Ms bag and thinks about empowerment!
– Who? (For Pricefield) (@ breakingdead1) January 21, 2022
A way to spoil the candy I loved for 50 years. Not only can I not swallow the waking garbage that caused this, I also will no longer swallow M & Ms.
– АННА Е (@MamaLovedMeBest) January 21, 2022
M&Ms introduces a new trance character who identifies himself as a skittles https://t.co/NTcOxf5lX2
– The Babylonian Bee (@TheBabylonBee) January 20, 2022
say what you want about Michael Bloomberg, but he wouldn’t let them do it with m & ms. as a businessman he understands the value of sexual attraction
– Jan (@ohheckerman) January 21, 2022
Make M & Ms lewd again.
– no name they (@sanitys_child) January 21, 2022
In my opinion, they should have made all M&M more lewd
– Hayden (@ThatHaydenKid) January 21, 2022
I want all M&M to have sexy boots and gloves.
– GwenStebonnie (@GwenStebonnie) January 21, 2022