Stockholm / Stefankirchen Yesterday MARC O’POLO celebrated the legendary ORGANIC LAUNCH PARTY in Stockholm with the help of top DJ Peggy Gow and about 300 international guests from the fashion scene. The event marked the beginning of the spring-summer 2020 brand campaign and the launch of MODERN ORGANIC PRODUCTS.
The trip to an unusual place, which was kept secret until the last moment, was an exciting prelude to the event. The shuttles took guests to a VR studio on a remote industrial site. Between the tall industrial blocks, old steel doors have opened to allow those on the exclusive guest list: international fashion icons such as Caro Daur, Pernille Teisbeck, Sofia Roe, Ian Kuami, Carline Jacobs, Imru Asha, Sasha Panic, Costa Kara Rabe Schiff and many more who encountered hipsters from Stockholm on an uncleaned site. Local DJs and, above all, international DJ Peggy Gou have created a relaxed atmosphere with their sets.
MARC O’POLO celebrates an organic party with Peggy Gow in Stockholm
The party took place in the city for several weeks, thanks in part to its secret location, exclusive guest list and chief DJ. On the eve of the main launch, the fashion crowd gathered at the new MARC O’POLO concept store in Stockholm – Humlegardsgatan 19 – for a warm-up. In addition to the new concept of a monothematic store with a minimalist design, the modern premium everyday brand with Scandinavian roots presents its MODERN ORGANIC PRODUCTS. This collection is made entirely of organic cotton and is the focus of the latest campaign, directed by Michael Jansson, which features Anna Evers, Faye Fei Sun, Parker van Nord and Keiran Keynes.
The absolute highlight of the collection is an organic T-shirt with the works of the exclusive ORGANIC LAUNCH PARTY. Several items from the limited party were worn by guests who danced to Peggy Gow’s beat on yesterday’s dance floor.
Video ORGANIC LAUNCH PARTY: https://youtu.be/SD2dc41sJ1E
Photos ORGANIC PARTY: https://drive.google.com/drive/folders/1GDpjfnmTAagpwEdf-eDYoIx0VGwGtYEU
Concept Store Pictures: https://drive.google.com/drive/folders/1EBQLuM4BnpRkl_iYsar9o03qgWM-sCRt?usp=sharing
About MARK O’POLA
MARC O’POLO means modern premium casual wear. Founded in Stockholm in 1967, the world of MARC O’POLO today includes the collections of MARC O’POLO Modern Casual, MARC O’POLO DENIM, MARC O’POLO Shoes and MARC O’POLO Accessories, as well as licensed collections of MARC O’POLO Bodywear, Beachwear, Eyewear, Home, Junior and Legwear. www.marc-o-polo.com
Christine Lauer, Hofgartenstraße 1, D-83071 Stephanskirchen
Tel .: +49 (0) 8036 90-1079, KristinLauer@marc-o-polo.com