Fernando Torres is the brand ambassador of the AUTODOC online store

Berlin, November 19, 2021 – AUTODOC, the leading online retailer of auto parts and accessories in Europe, has appointed Fernando Torres, a former Spanish professional footballer and World Cup winner, as the company’s exclusive brand ambassador. A variety of communication activities are planned for the partnership, with a special focus on social media campaigns. They will be located in Spain and the UK, as well as in all the other 25 European countries where AUTODOC currently operates.

Fernando Torres is the brand ambassador of the AUTODOC online store

Fernando Torres is the brand ambassador of the AUTODOC online store

“I am very happy that we were able to consolidate Fernando Torres as an ambassador and partner of our brand. He is not only a major athlete and superstar, known and popular throughout Europe and around the world, but he is also real and ambitious and always kept on his feet. places despite his great achievements, ”said Max Wegner, co-founder and board member of AUTODOC. “Although he had difficult starting conditions, he made his dream come true – the experience that the founders shared with him. As he is also a car enthusiast, this makes him an ideal representative of AUTODOC,” said Wegner.

“I am very excited to partner with AUTODOC and our future projects. I am really impressed with the history of the company and can identify the passion that the founders invested in creating it from scratch. AUTODOC is a great business with an exciting history and offers great services to car enthusiasts. all over Europe. I am very happy to join forces with the AUTODOC team, “said Fernando Torres.

AUTODOC is the leading online retailer of automotive parts and accessories in Europe. The company was founded in 2008 by Alexei Erdle, Max Wegner and Vitaly Kungel in Berlin and has been growing dynamically since then. In 2020, AUTODOC’s revenue was more than 842 million euros (2019: 612 million euros). The AUTODOC range includes 4 million products for 166 car brands. AUTODOC operates in 27 European countries, employing 4,600 people in five locations.

About Fernando Torres
Fernando Jose Torres Sans – a former Spanish footballer who played as a striker. He is considered a legend in Atletico de Madrid and in the Spanish national football team. He is the current assistant coach of Atletico de Madrid Juvenile A.

Torres began his career at Atletico de Madrid, and he advanced through their youth system to the first team, where he made his debut in 2001. After several wonderful seasons at Atletico, he began his successful phase away from his favorite club. He played for Liverpool, Chelsea and AC Milan and eventually left Sagan Tosu in 2019, receiving unanimous awards from the football world. During his career, he scored 302 goals in 879 professional games.

Torres made his debut for the national senior team at the age of 19, and as an international team played 110 matches and scored 38 goals. He has won a number of gold medals in four of the most prestigious tournaments in Europe and the world: one World Cup, two European Championships, one UEFA Champions League and two UEFA Europa Leagues.

Contact person
Lutz Corges
VP communication and resilience
Kurfürstendamm 22
10719 Berlin
Tel .: +49 30 863201972
E-mail: l.kordges@autodoc.eu

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