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‘Elvis’ $ 3.5M, ‘Black Phone’ $ 3M Previews; ‘Top Gun: Maverick’ To Half Billion: Box Office – Deadline


Warner Bros’ Baz Luhrmann directed Elvis has grossed $ 3.5M from all previews off 3,400 locations, which includes Tuesday fan events and last night’s showtimes. Meanwhile Universal / Blumhouse’s Black Phone took in $ 3M from showtimes that started at 5PM yesterday at 2,800 sites.

It’s expected to be a rich weekend at the box office with potentially four to five movies grossing over $ 20M.

Luhrmann’s The Great Gatsby back in May 2013 did $ 3.25M from previews that began at 10PM that Thursday. While that movie powered to a $ 50M opening off the star power of Leonardo DiCaprio and Tobey Maguire, Elvis is different and contingent on much older die-hard fans coming out; a high water bar considering the movie is 2 hours and 39 minutes. Elvis is currently 81% certified fresh. The hope is that the $ 85M production gets a $ 20M start, and that would be a remarkable breakthrough for an adult-skewing feature with that running time during the pandemic.

How Elvis compared to the last pop star big studio feature: Paramount’s Elton John 2019 biopic Rocketman at 2 hours and 1 minute grossed $ 1.75M from Thursday shows that started at 7pm and also took in an extra $ 580K from Fandango Paid previews for a total $ 2.3M. Rocketman posted a first day of $ 9.17M, and 3-day of $ 25.7M. That movie was R-rated to Elvis‘PG-13.

Distribution sources are expecting Paramount / Skydance’s Top Gun: Maverick to take the weekend in its fifth go-round with around $ 32M. The Tom Cruise movie looks to shoot past half a billion in the US / Canada today. Top Gun 2 made $ 5M yesterday, -9% from Wednesday, and leading all films, for a $ 69M fourth week, and a running total of $ 491.2M.

The Black Phone

The Black Phone
Universal

Meanwhile, The Black Phone, booked at 3,150 theaters is looking to clear $ 15M- $ 20M. The Scott Derrickson directed pic has very good reviews for a Blumhouse R-rated horror title at 87% fresh. Next to recent pandemic Thursdays for horror films, Black Phone is under the $ 3.5M Thursday 7PM previews of Paramount / Spyglass’ Scream (which debuted to $ 30M 3-day over an MLK holiday frame), and way ahead of the Thursday night previews of Uni / Blumhouse’s Forever Purge last year which did $ 1.3M.

Universal will see an extra pop from Jurassic World Dominion‘s third weekend, expected to be around $ 29M in second place. The Amblin production made $ 4.8M yesterday at 4,697 theaters, -11% from Wednesday for a $ 85.1M second week and $ 276.3M running total.

Disney / Pixar’s Lightyear did an estimated $ 3.8M yesterday, -10% from Wednesday, for a $ 71M first week. Updated projections have the Toy Story spinoff between $ 23M-28M (45-55%) in weekend 2.

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