Ali Bhat Ed-a-Mamma’s new initiative aims to provide clothing for children in need: Bollywood news


Ed-a-Mamma, a brand of conscious clothing for children, is starting 2022, maintaining its commitment to the possibility of conscious clothing and community commitment. A playwear company for children led by Alia Bhat has launched the Buy1Give1 initiative, which will provide clothing for children from underprivileged groups, spreading the joy of giving.

Ali Bhat Ed-a-Mamma's new initiative aims to provide clothing for children in need

For this initiative, every purchase made on the website will be combined with clothes donated by Ed-a-Mamma for a child in need. Ed-a-Mamma collaborates with Goonj – a well-known non-governmental organization working across India that focuses on clothing as a basic but as yet unresolved need. Ed-a-Mamma caters to children aged 2 to 14 and is currently available in all major digital markets. The brand promotes excellent sustainable fashion at an affordable price.

Alia Bhat, founder of Ed-a-Mamma, said: “With Ed-a-Mamma, I set out to create a world that instills in children a love of nature. Knowing very well that they will take care of what they love. The Buy1Get1 initiative will be used for gifts of clothes to children in need, and we hope that children will understand the joy of sharing with people who are less fortunate ”.

Ed-a-Mamma’s very first stand-alone pop-up window on The White Crow on Jio World Drive in Mumbai is another venture to expand this initiative. This pop-up is a unique opportunity for customers to interact with the brand and its products. Already after a puppet show aimed at teaching children ecological balance, the Ed-a-Mamma pop-up window promises to be an engaging and invigorating experience for children and their parents.

READ ALSO: Alia Bhat in new photos looks fresh as a daisy; Arjun Kapoor says, “In da Baug!”

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